The new advertising campaign recently launched entity ‘challenged’ consumers to compare your car insurance with the current as they would to switch to Click Seguros.
The company environment the spot in a boxing match in which the viewer confronts the price of your current car insurance prices Click Seguros. As we support from AsesorSeguros, the consumer will always win doing this comparison, especially if it also includes all other insurance companies in the market because they will achieve value for money which best suits your needs.
The campaign, developed by Counterpoint, which collaborated with the entity in the launch of the brand in 2007, has two spots of 20 and 10 seconds for broadcast primarily on national television until late May.
According to Erika Gomez, director of marketing and communications department of the insurer, the objective of this new campaign is “getting people to compare their current car insurance policies with Insurance Click and from this comparison that is inherent Internet users, because they are always looking for the best deals, you may discover that our insurance is an interesting option as far as value for money is concerned. ”
Also, remember that click insurance company is the first online insurance in Spain, ie that hiring policies is primarily through its web portal, although consumers who prefer also have available a health care service phone. This online business model, combined with the use of innovative tools to their processes to optimize their costs to offer their customer’s cheap car insurance with a level of reasonable quality.
In this regard, and as reflected in the insurance market analysis conducted by the business daily Expansion, “New technologies have led to the emergence of online insurers that have their main distribution channel as is the case click insurance . The insurer has lower costs than traditional insurance to not have a distribution structure, and this same philosophy, moved to its product offering. “
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